BBright and Jünger Audio Pioneer S-ADM Transmission Over SMPTE ST 2110-41: A New Era in Object Based Audio Workflows

BBright and Jünger Audio announce the successful interoperability of BBright’s playout solution with Jünger Audio’s flagship flexAI platform. This collaboration enables the transport of Serialized ADM (S-ADM) metadata over the new SMPTE ST 2110-41 standard, marking a significant advancement in next-generation audio workflows.

Through extensive joint testing, BBright’s playout solution has been confirmed as the first to support SMPTE ST 2110-41, successfully transmitting S-ADM metadata over IP-based infrastructures to Jünger Audio’s flexAI hardware device AIXpressor. This achievement enables broadcasters to deliver immersive and object-based audio experiences, setting a new standard for high-quality, scalable, and future-proof audio processing in both live and recorded productions.

“We are thrilled to demonstrate the interoperability of our playout solution with Jünger Audio’s AIXpressor,” says Guillaume Arthuis, Founder and Managing Director at BBright. “The ability to transport S-ADM over ST 2110-41 opens new horizons for broadcasters aiming to implement next-generation audio workflows, including Dolby Atmos & AC4 for example.”

“Jünger Audio has been at the forefront of immersive and object-based audio processing innovation for years,” says Friedemann Kootz, Co-CEO at Jünger Audio. “With our successful integration with BBright’s technology our companies pave the way for seamless, high-quality object-based audio transmission, ensuring broadcasters have the next generation tools to deliver exceptional listening experiences.”

 The adoption of SMPTE ST 2110-41 represents a major advancement in IP-based media transport, allowing for more flexible and efficient metadata transmission in professional broadcast environments. The collaboration between BBright and Jünger Audio underscores their shared vision of enabling technology that meets the evolving needs of the industry.