CBS Sports’ Craig Silver on Enhancing Storytelling With Augmented-Reality, Virtual-Reality Graphics

After many years as the home of college football in the Southeastern Conference, CBS Sports experienced a major change in 2024 with their first season of Big Ten games. A lot of their production elements remained the same, and one of these included an influx of augmented-reality and virtual-reality graphics.

At the 2025 SVG GFX Forum, CBS Sports’ Coordinating Producer of College Football Craig Silver details what these graphics are bringing to the live broadcast, how this shift to covering a new conference prompted the network to bring a new on-air look to fans, and the short-term future of this workflow.